If there's one thing we're sure of looking ahead to 2026, it's that makeup is less about rules or trends and more about choosing how you want to look that day. There isn't a single dominant aesthetic or a "correct" way to apply makeup. More and more, we dare to experiment with different looks each day, and it doesn't have to align with our personality. We can have days with almost bare skin and days with too much color, and both coexist without a problem.

Next year isn't about erasing previous trends, but about mixing them, softening them, or exaggerating them depending on the mood. Everything is a little more flexible, comfortable, and real.

Here's our proposal for looks that we believe will dominate your feed in 2026 — not as the status quo, but as ideas that will gradually take hold.

No makeup

Though it pains us, one of the most powerful trends we'll see in 2026 is the bare face. That's right: the idea of no makeup is literally going without anything. Just hydrated and well-cared for skin, groomed brows, and natural lips with some hydration (thank goodness we have a wonderful skincare collection for this). This one isn't a big mystery, but we think it's going to gain a lot of momentum this year. Your celebs are already doing it.

Colour maximalism

Here, the opposite happens. Colour maximalism is about using color just because, without thinking too much about whether it matches or "fits." So, if you feel like trying a green mascara one day, you just do it. Intense shadows, vibrant colors, visible eyeliners, and colorful mascaras that harken back to the most eclectic pop aesthetic of the last decade (as we're seeing with the resurgence of hits like Lush Life).

In 2026, color stops being an occasional thing and becomes more integrated into daily life. It doesn't even require a full look; sometimes just some "wow" effect eyes on bare skin is enough.

Kat wing

In contrast to traditional, cleaner, and more symmetrical eyeliner, this stroke is clearly influenced by K-pop and the aesthetic of girl groups, where eyeliner is allowed to be more flexible. 

The line is still defined and upward-sloping, but it doesn't aim for a millimetrically polished finish. The line is more open, slightly longer, and a bit more organic. The result feels lighter and less classic.

That's why it works so well with the rest of the clean makeup. Natural skin, visible freckles, and, if desired, a soft lip liner to balance. All the focus is on that graphic eye gesture, which with few elements manages to change the entire face.

Boyfriend blush

The boyfriend blush started in 2025, but it's here to stay. It's about that accidental flush, like the one we get after exercising. It differs from the blush we've been seeing in recent years in that it doesn't go from the cheeks to the temples, but on the lower part of the face.

It's not precisely placed, but more diffused, broader, as if it comes from the skin and not from product. And the less perfect, the better.

Cosmic metallic

Metallics in 2026 are no longer just for evening or very extreme looks. Cosmic metallic creeps into everyday life with luminous shadows, soft reflections, well-integrated silver or gold touches.

It's not exaggerated glitter; it's more of that touch of light that catches attention when you move. A bit futuristic, but very wearable if balanced with the rest of the simple makeup.

Cloud makeup

In 2026, the dewy effect disappears, and matte doesn't return either. We're looking for a middle ground, the stain (or what we like to call cloud). It's about light makeup that reduces shine and mattifies, with feather-light formulas. 

With cloud makeup, nothing is too defined: eyes, cheeks, and lips blend into each other. Soft colors, creamy textures, satin finishes. Everything looks light, diffused, comfortable.

It's like a clean look but more ethereal. It's the kind of makeup that doesn't feel heavy, isn't rigid, and works well for long days. In 2026, this aesthetic gains strength because it fits with the idea of makeup that adapts to you, not the other way around.

So, what does all this say about makeup in 2026?

That there's no single right answer. Makeup no longer functions as a label or something that defines who you are once and for all. We increasingly coexist with multiple versions of ourselves simultaneously, and that's reflected in how we do our makeup.

There's no fixed identity to protect or a look to repeat to be consistent. Changing no longer means contradiction, but adaptation.

As has happened with how we understand identity in recent years, makeup becomes more fluid, more contextual, and less definitive. It accompanies moments, moods, and different ways of being in the world. And the fact that this is becoming the norm says a lot about the cultural moment we're in and how we understand personal expression today.