You've probably heard that The Longwear Lipstick 503 is being discontinued. The product everyone is talking about is entering its final edition, and as you know, once it's gone, it's really gone. But if 503 has proven one thing in these five years, it's that it was never just longwear.

503 started with a very clear intention: we wanted to create a shade that was for everyone. A universal rosy nude that would enhance your natural tone and work for different skin tones, ages, and styles. A shade that didn't force you to fit in, but adapted to the wearer.

503 is a shade that started in 2020 and, over time, began to occupy more space. First on the lips, then on the cheeks, later on the eyes... Until it eventually became a complete family that continues to grow each year.

And this is the family that continues the legacy.

The Automatic Lip Pencil 503

It all started in 2020 with this liner. The idea was clear: to create a rosy nude that would define the lip without making it look harsh, that would complement its natural tone rather than cover it. Precise, matte, and easy to work with, it became the starting point of the 503 phenomenon.

Five years later, it's still essential. And for those who want the most faithful combination to the original, it's part of the For Everyone Lip Duo alongside The Lipstick 503.

The Lipstick 503

In 2021, the shade transitioned to stick format. The Lipstick 503 translated the phenomenon into a comfortable, pigmented, and balanced semi-matte, designed for everyday wear. It is the most recognizable 503 and the one that cemented the rosy nude as a permanent staple.

It is also included in the For Everyone Lip Duo along with the liner that started it all. With Vitamin E and Shea Butter for a perfectly velvety finish.

The No-Rules Stick 503

In 2022, 503 ceased to be exclusively a lip product. With The No-Rules Stick 503, the shade moved to a multi-purpose format for lips and cheeks. Easy to apply, easy to blend, and buildable in intensity, it marked the moment when 503 began to be part of the complete routine.

It has light, super natural pigmentation, perfect for everyday use.

The Color Lip Glow 503

A year later, 503 explored a new dimension for lips: more hydration, more radiance, the same shade. With a glowy finish and a Shea Butter formula, The Color Lip Glow 503 softens the look and provides natural shine without altering the essence of 503.

The Color Mascara 503

In mid-2023 came one of the most unexpected moves: bringing 503 to the lashes. The Color Mascara 503 expands the territory of the rosy nude to the eyes, proving that the shade no longer belongs to a single category.

We love this shade for monochromatic looks or when you feel like experimenting with a bit of color.

The Color Lip Oil 503

In 2024, we released another star product: The Color Lip Oil 503 provides a light shine and a juicier finish, reinterpreting the icon in a more fluid and modern texture.

It's the freshest and most hydrating evolution, as its plumping Hyaluronic Acid spheres keep your lips hydrated for up to 24H.

The No-Rules Powder 503

The most recent addition arrived in 2025: when the rosy nude also came in powder form, expanding the 503 universe with another texture. The No-Rules Powder 503 brought the shade to the cheeks with a softer, diffused finish, which also works for eyes and to enhance your lip look.

The Longwear Lipstick 503 may mark the end of an era, but the shade that made it possible is still here. 503 is a shade that has evolved over five years and remains present in different formats, finishes, and categories.

The phenomenon isn't leaving, it's just changing format.