HEY, WE ARE 3INA!

3INA was born with a view to disrupt. Responding to a generation who approached makeup in a fresh, fearless and democratic way, is a brand that is playful, built on confident aesthetics, and with a commitment to delivering premium products at an affordable price. Welcome to 3INA!

COLOR

WE STAND FOR COLOR. ALL OUR SHADES ARE SPECIALLY FORMULATED TO SUIT EVERY SKIN TONE, AND WITH SUCH A WIDE RANGE OF COLORS TO CHOOSE FROM, CREATING BESPOKE LOOKS IS EASY.

A LIFESTYLE BRAND

WE OFFER PREMIUM PRODUCTS, MADE IN EUROPE, WITH RICH PIGMENTATION AND LASTING EFFECTS AT UNBEATABLE PRICES. AFFORDABLE PRICES MEAN OUR CUSTOMER CAN KEEP PLAYING AND EXPERIMENTING WITH COLOR.

SELF EXPRESSION

WE DON’T TELL OUR CUSTOMERS HOW TO LOOK BUT EMPOWER THEM TO CREATE THE LOOKS THAT TRULY REFLECT THEIR IDENTITY, CULTURE AND MOOD.

PLAYFULNESS

BY PROVIDING EASY-TO-APPLY PRODUCTS, TOOLS AND ADVICE, WE ENABLE OUR CUSTOMERS TO EXPERIMENT, HAVE FUN AND ENGAGE WITH BEAUTY IN A MORE OPEN AND FREE-SPIRITED WAY.

DEMOCRATIC BEAUTY

WE PROVIDE REAL, HONEST AND RESPONSIBLE BEAUTY FOR EVERYONE, THAT'S WHY WE DO NOT TEST ON ANIMALS.

GLOBAL COMMUNITY

WE CHAMPION CULTURAL DIFFERENCES, EMBRACING DIVERSITY AND SHARING BORDERLESS VALUES OF FREEDOM AND CELEBRATION.

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